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Purity Clarifying Shampoo

For all Hair Types pH: 5.5-6 Purify your hair and remove build-up with our Purity Clarifying Shampoo. Constant use of hair styling agents will overtime leave a dull film on the hair, resulting in lifeless, hard to style hair. Eventually this can cause breakage. This all-natural, Sulphate-Free shampoo will gently cleanse and restore shine to your hair while maintaining the hair’s moisture balance. Use once monthly.
$18.00 Add to cart
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Ready Set Roll Wrap Set Lotion

For Relaxed Hair pH: 4.5-5 Our Ready Set Roll boasts an impressive formulation with the anti-inflammatory and nourishing effects of Aloe Vera, the healing and revitalizing power of moisture packed Hyaluronic Acid and the repairing muscle of Rice Amino Acid. This wrap set lotion detangles, moisturizes and strengthens your hair every time you roller set or wrap it up on wash day. Always be ready for the day with Ready Set Roll!
$12.00 Add to cart
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Free At Last Detangling Leave-in

Tangles and knots are things of the past, as our Free At Last Detangling Leave-In treatment, gently untangles hair, allowing easy comb through, while conditioning the hair.
$12.00 Add to cart
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Soothing Scalp Balm

For all hair types

pH: 4-4.5

Ettenio’s Soothing Scalp Balm is a natural blend of super powered ingredients that target deep below the scalp's surface to stimulate growth, improve circulation, thicken and restore your little one’s hair. Jamaican Black Castor oil and Sacha inchi oil helps to regulate oil which helps to relieve any scalp issues that might exist like irritation from eczema and/or psoriasis. Perfect for any tender headed trooper this Scalp Balm locks in moisture and continues to condition and treat your hair and promote growth.

$16.00 Add to cart
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Detoxify Mineral Clay Hair Wash

For all Hair types pH: 4.5-5 Our Detoxify Mineral Clay Hair Wash is packed with pure goodness from Mother Earth including anti-oxidant rich Rice Bran Oil and cleansing Jamaican Black Castor Oil in an Aloe Vera and Apple Cider Vinegar Base.  Our Detoxify is formulated to clarify, detoxify, cleanse, condition and detangle in one easy step. Bentonite Clay absorbs product buildup from the hair and scalp, as well as enhances the natural curl pattern of the hair while imparting sheen. This age old ingredient has over 70 trace minerals such as Silica, Magnesium, Potassium, Calcium and Iron that is good for the hair.
$19.00 Add to cart
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Free To Be Me Detangler

Free To Be Me Detangler removes any knots that might break or tear little one’s hair; hurting their scalp and making them sad. This Detangler works in any type of hair, tackling unwelcomed knots in a flash, keeping  strands safe from breakage. Free To Be Me uses Aloe Vera, Marsh Mallow and Fenugreek extract to form a slippery, protective layer on every strand, causing them to slip and slide against each other. Formulated with Avocado Oil and Moringa, that conditions and strengthens hair through protein and vitamins, our Free To Be Me Detangler transforms hair into a soft, lustrous and bouncy mane.

Directions: After conditioning hair apply liberally to hair and comb through hair in sections. Follow with our Dreamsicle Hair Sealant. Style as desired.

$12.00 Add to cart
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Free To Be Me Tear Free Shampoo

Free To Be Me Tear Free  Shampoo

Our Free To Be Me Tear-free shampoo turns wash day into fun day for kids! If your child has dry hair with a scalp that’s often itchy, Free To Be Me is rich with Olive Oil and Chamomile that helps calm their tears and your worries. It’s the perfect shampoo for kids, as the creamy formula moisturizes every layer of hair, while removing any dirt from the scalp and hair,  leaving it clean and silky smooth. It strengthens and softens hair with all-natural oils and vitamins that helps prevent split ends and conditions hair, adding shine and restoring luster to every strand without stripping your little one’s hair.

Directions: Wet hair with water; massage Free To Be Me Tear Free Shampoo into the hair and lather. Rinse thoroughly. Follow with Free To Be Me Conditioner.

$18.00 Add to cart
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Free To Be Me Hydrating Conditioner

Free To Be Me Conditioner

Our Free to Be Me Conditioner  makes every wash day a celebration! This Conditioner nourishes all three layers of little one’s hair, leaving it soft and healthy. Free To Be Me packs Olive and Avocado oil which nourishes, aids hair growth and adds shine and bounce to every strand while protecting against breakage. Marsh Mallow extract helps detangle your little ones hair, ensuring an ouch-free comb out. Turn every wash day into a Party that keeps them happy and in love with their hair!

Directions: After Shampooing with Ettenio’s Free To Be Me Shampoo apply liberally to hair and leave on for 5mins. Rinse and apply our Free To Be Me detangler, comb through and style as desired.

$18.00 Add to cart
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Extreme Repair Hair Masque

Our Extreme Repair Hair Masque contains the holy trinity of healthy hair ingredients: 18-MEA, Ceramides and Protein, which will help to transform broken, brittle hair into silky, smooth, resilient tresses. Our Extreme Repair Hair Masque will seal hair cuticles and condition deep within its fibers, restoring damaged hair by replenishing 18-MEA and keratin protein while smoothing the cuticles with Wheat Germ. 18-MEA found naturally in Sal Butter, is the natural lipid layer on the outside of each cuticle to protect the surface and give hair its smoothness and ‘slip’. Use as the first line of defense against dry, damaged, breaking hair for a minimum of three consecutive treatments. For maintenance, use once monthly.
$25.00 Add to cart
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Curly Twirly Custard

Curly Twirly Custard

Curls Twirly Custard is formulated for every curl, twist, kink and wave under the sun!  This hair custard is perfect for enhancing your child’s natural curl pattern without that drying crunch or flakes. Your little one will bounce with joy as their hair springs to life with vibrant shine, luster and health. Bask in smooth, frizz-free, defined hair that lasts up to 5 days! Our quick dry formula boasts Irish Moss, Olive oil and Avocado oil that moisturizes and nourishes inside the hair, imparting vitamins and minerals to every strand. 

Directions: Use our Curly Twirly Custard for Wash and go’s, twist outs, plaits, curly styles and detangling. Use only on clean, wet hair.

$15.00 Add to cart
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